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Digital It Girls
February 15, 2016
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Anastasia Beverly Hills Founder, Anastasia Soare, and Claire Soare, President
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Bridget Dolan, Vice President, Sephora Innovation Lab
Great speakers at this year’s WWD Digital Beauty
Forum. Sephora’s Bridget Dolan,
entertained and impressed the entire audience with Sephora’s outstanding digital
innovation. They are years ahead of their competitors.
The breakout star of the day was definitely Claudia
Soare, President of Anastasia Beverly Hills, daughter of the company’s founder.
She stood out in the crowd with her long grey hair, dressed all in black,
including a black knit ski hat, as only a true beauty could.
An early adapter of Instagram, Claudia put the brand on the
map with her on point-posts, beginning in 2012. She helped make it into a $100
million-plus business with more than 8 million followers. Admittedly, both she
and her mother respond to their followers themselves. Some of her rules of
engagement: don’t pay for followers (loyalists will know), acknowledge, listen and
respond. She charmed the crowd admitting this was her first public speaking
gig, and spilling her water, mid-speech.
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